Where to Start?

Now, you might be confused about where to actually start when it comes to running a business on Amazon or might have already indulged in some research of your own, but here’s a step-by-step guide to help you get up and running:

Find a Good Product

The very first place you want to start is by deciding the product you want to sell on Amazon. You might be confused about what products you exactly want to sell but keep in mind that the product you’re selling is a ‘good’ one.

What exactly does a good product entail? There are a number of factors when choosing the right product to keep in mind, but simply put, you want the product to be:

You don’t want to choose a costly product, especially if it’s your first time selling on Amazon. Try finding a product that has a low cost as well as cheap when it comes to shipping and can sell for a higher price, ensuring that you get the best profitability.

High in demand:
Another important factor when considering a product is for it to be in demand; you want to ensure that the product you’re selling isn’t obscure to avoid low sales. Keep in mind that the product you’re choosing isn’t just trendy or hip, as it may only be high in demand for a certain period of time; you want a product that has a steady demand throughout the year.

Interesting to you:
An integral part of selling on Amazon is you don’t lose interest or get easily discouraged, which is why our advice is that you choose a product that you’re fond of and also have some level of expertise in. assistance for any questions or problems with your items.

Look into the Competition

After you’re done analyzing the product you want to sell, you want to look into who your competitors are going to be; analyzing the competition is a crucial part of understanding the market you’re going to be entering and here’s what you have to do in order to better understand your competition:

Identify your main competitors:
Start by identifying your main competitors in your product category. Look for products that have high sales volume and high ratings.

Analyze their product listing:
Analyze the product listing of your competitors. Look at their product title, description, images, and pricing. This will help you identify what features and benefits they are highlighting and how they are positioning their product.

Check customer reviews:
Read customer reviews for your competitor’s products. Look for patterns in customer feedback, such as common complaints or praises. This will help you identify areas where you can differentiate your product.

Check their pricing:
Analyze your competitor’s pricing strategy. Look at their pricing for different product variations and bundles. This will help you determine if you can offer a better price or value.

Find the Right Supplier

Once you’re done analyzing the competition and finding the right product, it’s time to get to sourcing. You want to find a supplier to help you get your product, and you want to make sure the supplier is both reliable and fast with their delivery. There are a number of ways to do so:

  • Use Amazon’s Supplier Directory: Amazon’s Supplier Directory is a great place to start your search for a supplier. It lists pre-qualified suppliers who meet Amazon’s strict quality and safety standards.
  • Use Alibaba: Alibaba is the world’s largest online marketplace for suppliers. You can search for suppliers based on their product offerings, location, and production capacity. Alibaba also offers trade assurance, which protects your payment until you receive your order.
  • Check Supplier Reviews: Check supplier reviews on Amazon or other marketplaces. This will help you identify suppliers with a good reputation and avoid those with negative reviews.
  • Request Samples: Request samples from potential suppliers to evaluate the quality of their products. This will also give you an idea of their communication skills and responsiveness.
  • Verify Certifications: Verify that your potential supplier has the necessary certifications for your product category. This may include certifications for safety, quality, or environmental standards.

Creating a Strong Brand

Now, once you have all the necessary things to start your business, it’s time to get to creating a brand. Developing a brand is one of the most important things to consider when trying to enhance your presence as a business, be it on Amazon or elsewhere. To do so, you want to:

  • Define your brand identity: Start by defining your brand identity, including your brand name, logo, and brand messaging. Your brand should reflect your company values and resonate with your target audience.
  • Create a branded storefront: Amazon allows you to create a branded storefront to showcase your products and your brand. This is a great way to establish your brand on Amazon and make a strong impression on potential customers.
  • Use branded packaging: Use branded packaging to create a memorable unboxing experience for your customers. This can include custom packaging materials, branded labels, or inserts with a personalized message.

Create Product Listing

Now, you’re set to setting up your product listing on Amazon and start selling. This is the last and final step you want to ensure is working right when it comes to your journey of selling on Amazon. In order to create a product listing, you need to:

  • Sign up for an Amazon seller account: The first step is to sign up for an Amazon seller account. You can choose between an individual or professional account based on your business needs.
  • Click the “Sell on Amazon” button: Once you have identified the product you want to sell, click the “Sell on Amazon” button. This will take you to the product listing page.
  • Select the condition of the item: Select the condition of the item you want to sell. You can choose between new, used, or refurbished.
  • Enter the product details: Enter the product details, including the product title, brand, model number, and description. Make sure the details are accurate and descriptive to help customers find your product.
  • Add product images: Add high-quality product images that showcase the product from different angles. Make sure the images are clear and show the product in its best light.
  • Set the price: Set the price for your product based on the competition and your profit margins. You can also choose to offer promotions or discounts to increase sales.
  • Set the shipping options: Set the shipping options for your product, including the shipping method, shipping rates, and delivery time.
  • Submit the product listing: Once you have entered all the product details, images, and pricing information, submit the product listing for review. Amazon will review the listing to ensure it meets its guidelines and standards.

You’re now ready to sell on Amazon! Once Amazon reviews your listing and approves of it, you can continue to now work on consistently optimizing and updating yourself in order not just to sell but maximize your ROI.


In conclusion, starting your own Amazon business can be a profitable venture if you approach it strategically. The key to success lies in choosing the right product, analyzing the competition, finding the right supplier, developing a strong brand, and creating a compelling product listing.

If you still require some assistance when it comes to selling on Amazon, Vamazon is here to assist you with all your queries!

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